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Entrepreneurial Education: Trademark Basics

  • Founders Conference Room, Bio+Tech Center 800 East Leigh Street Richmond, VA, 23219 United States (map)
  • How trademarks, patents, copyrights, domain names, and business name registrations all differ
  • Factors important when choosing a mark
  • What may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter
  • Filing considerations when seeking federal registration
  • What happens after registration
  • Role of private attorney in overall process
  • How to avoid being fooled by misleading offers and notices

About the Speaker

Craig Morris is the Managing Attorney for Trademark Outreach at the United States Patent and Trademark Office.

Register here.