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For Immediate Release
May 28, 2003
kSERO game named to best products list
RICHMOND, Va. – kSERO Corp., Inc., has announced that its innovative learning product, Metanon: The Biocode Adventure, has been selected as one of Dr. Toy’s Best Children’s Vacation products of 2003.
The game, which is designed to introduce children to such scientific concepts as genetics and DNA while developing cognitive and analytical skills, features six alien characters all stranded on the planet Metanon. To return the characters to their home planet, players must gather supplies from three cities. However, to gain access to these cities the children must collect and piece together “biocodes.” The innovative aspect of this game is that each biocode is a part of a pattern for a biological feature of a Metanon species. This introduces children to the concept of DNA in a fun and easy way at a very early age.
"We are delighted to receive the Dr. Toy award,” said Susan Hardwicke, Ph.D, president and CEO of kSERO. “It demonstrates the importance of incorporating fun and critical skill development into children's games, which we believe has been achieved in the Metanon game. The DNA and genetics content will continue to be an important feature of our product line."
kSERO is a life science company based at the Virginia BioTechnology Research Park that works with scientists and educators to create games, books and programs. The company was launched in 2002 by Hardwicke and Donald Abraham, professor of medicinal chemistry at Virginia Commonwealth University and director of VCU’s Institute for Structural Biology and Drug Discovery.
Metanon is sold at Ukrop’s grocery stores, the Science Museum of Virginia, the Toymaker of Williamsburg stores and the Toys That Teach.
“Dr. Toy” is San Francisco-based children’s play expert and author Stevanne Auerbach, Ph.D. Auerbach is a frequent speaker and writer on toys and children's products and produces a monthly online magazine, Dr Toy’s Guide, which includes her awards for the best educational and developmentally appropriate toys as well as other children’s products.
Contact:
Nicky Colomb
Virginia BioTechnology Research Park
Phone: (804) 828-6884
E-mail: ncolomb@vabiotech.com
Web site: www.vabiotech.com
Susan Hardwicke
kSERO Corp., Inc.
Phone: (804) 827-8235
E-mail: sbh@ksero.net
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