Millennials are known for not doing “business as usual” — making communicating with this audience a challenge for many individuals and organizations. But, people often overlook how much Millennials’ communication expectations align with the growing, global push for plain language and clarity in business. In this presentation, we’ll share insight into why plain language is the perfect communication strategy for reaching Millennials. We’ll also provide writing and content tips for bringing your plain-language messaging to life.
Attendees will gain:
* Awareness into how plain language aligns with Millennial brand expectations
* Insight into increasing transparency and building trust with this audience
* Techniques for revising content
Zuula is an RVA-based content firm that helps clients infuse clarity into every communication touchpoint. As ardent word nerds, they provide verbal branding, content strategy, plain language and writing coaching services that connect organizations to their audiences with strategic, compelling messaging.