Richmond, Easy to Love
 Rich in history and culture, with deep roots in industry
and a growing technology and biosciences industry, Richmond
is Easy to Love — as a place to live, play and work.
The Virginia BioTechnology Research Park, together with a
number of businesses and cultural and civic organizations,
retained Martin Branding, one of the premier public relations
and brand-development organizations in the United States,
to help develop a brand to describe Greater Richmond’s
attractiveness and special qualities. After hundreds of interviews
and research, the results: The Historic Richmond Region is
Easy to Love.
James Center during the holidays
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Richmond has been known as a center of commerce and industry since the beginnings of America. Many technological inventions and business “firsts” have occurred in Richmond, including the country’s first electric streetcar system, first black-owned-and-operated bank, first woman bank president and first elected African-American governor.
Now Richmond is becoming known as the new “East Coast
center for biosciences,” proving that Richmond is Easy
to Love for science and technology.
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